Presents
Alma's Rainbow
Alma's Rainbow

One ticket good for a seven-day pass to see Alma's Rainbow. Thank you for supporting independent theaters.

After unlocking the film, you can watch it here or on our apps for Roku, Apple TV, and Amazon Fire. Click here for more info and support.

Alma's Rainbow

Directed by Ayoka Chenzira

Year: 1994
Running Time: 85 minutes
Country: U.S.
Language: English
English Closed Captions

A coming-of-age comedy-drama about three African American women living in Brooklyn, Alma's Rainbow explores the life of teenager Rainbow Gold (Victoria Gabrielle Platt) as she enters womanhood and navigates standards of beauty, self-image, and the rights women have over their bodies. Rainbow attends a strict parochial school, studies dance, and lives with her strait-laced mother Alma (Kim Weston-Moran), who runs a hair salon in the parlor of their home and disapproves of her daughter’s newfound interest in boys. When Alma’s free-spirited sister Ruby (Mizan Kirby) returns from Paris after a ten-year absence, the sisters clash over what constitutes the “proper” direction for Rainbow’s life. Alma's Rainbow highlights a multi-layered Black women’s world where the characters live, love, and wrestle with what it means to exert and exercise their agency.

Restoration by the Academy Film Archive, Film Foundation, and Milestone Films. Restoration supervised by Mark Toscano. Funding provided by The Film Foundation and Hobson Lucas Family Foundation. Lab: Roundabout Entertainment and Audio Mechanics. With thanks to Vincent Pirozzi.

Reviews

"A gorgeous clarion call for our young Black girls, heralding the community, creativity and confidence that is the pride of our culture.


“Chenzira's much celebrated and award winning early work is essential viewing today as much as it was when first released in 1994.”


"Ayoka has been and remains an important filmmaker whose works inspire and celebrate the richness of Black culture. Through her vision, we witness the pain and beauty of the Black experience in a way that encourages hope and love. We need this."


“Explores the interior lives of Black women with loving acuity… and a whole lot of heart and humor.”


“Unspools the complex relationships between two generations of women.”


"An integral part of ’90s Black cinema.” 


“A richly seasoned dish with humorous seasoning."


“Heartfelt, visually stunning, and poignant for Black girls and women.”


“Timely and urgent. A complex portrait of Black womanhood that was all too uncommon for the era.”


Cast
Kim Weston-Moran
Victoria Gabrielle Platt
Mizan Kirby
Mizan Nunes
Lee Dobson

Crew
Directed by Ayoka Chenzira
Cinematographer Ronald K. Gray
Editor Lillian Benson

Kino Marquee was launched by Kino Lorber in March 2020 as a new initiative to create "virtual cinemas" for independent theaters temporarily closed during the COVID-19 pandemic. It offered audiences the opportunity to watch newly released films that these theaters would otherwise be playing on the big screen from the comfort and safety of their own homes.

We are thrilled that the lifting of COVID-19 restrictions has allowed many of these independent theaters to reopen their doors, and that our films can once again be watched on the big screen! In response, we have incorporated links to physical screenings into our listings on Kino Marquee. You can navigate to any film page on our site to see a list of venues showing the film with buttons for "In Theater" and "Virtual Cinema" options.

Join us in supporting your community's theater by watching award-winning international films, acclaimed documentaries, and restored classics on Kino Marquee. Whether you watch them in the theater or from home, you'll be directly supporting your local art house as all revenue from virtual cinemas is split 50/50 with them.

The rest of this FAQ is focused on virtual cinemas hosted on Kino Marquee. Any questions about in theater screenings or virtual cinemas hosted directly by your local art house should be directed to the theater.

To get your ticket, click the Screen button above. You’ll have to register for an account if you don’t already have one. After you’ve entered your payment information, your rental period will start immediately and last for five days. You can watch the film as many times as you want in those five days.

You can watch on your computer, phone, or most tablets. You can also download the Kino Now app for Roku, Amazon Fire Stick, or Apple TV (tvOS 9.0 or later). See below for more detailed information about app-based viewing options. All viewing methods require high bandwidth internet connection.

You must first purchase the film from your theater’s virtual cinema page on Desktop or Mobile. After doing that, please follow these steps to install the Kino Now app on your Apple TV (requires tvOS 9.0 or later).

Important: You will need to log in using the same email address and password you just created.

To install the Kino Now app for Apple TV, search for “Kino Now” in the app store and follow the instructions for installation.

Once installed, open the app and click the “Sign In” button. The app will ask for your email and Kino Now password.

This is a private showing of the film and is hidden from general view. To watch the film please access "My Library" on top of the page. Enjoy the film for five days from the time of purchase.

You must first purchase the film from your theater’s virtual cinema page on Desktop or Mobile. After doing that, please follow these steps to install the Kino Now app on your Roku.

To install the Kino Now app for Roku, click here. Or search for “Kino Now” in the app store and follow the instructions for installation.

The first time you open it, it may take an extended time for the app to load. You will be prompted with a code. Visit kinonow.com/activate to activate the app.

This is a private showing of the film and is hidden from general view. To watch the film please access "My Library" on top of the page. Enjoy the film for five days from the time of purchase.

You must first purchase the film from your theater’s virtual cinema page on Desktop or Mobile. After doing that, please follow these steps to install the Kino Now app on your Amazon Fire Stick.

Important: You will need to log in using the same email address and password you just created.

To install the Kino Now app for Amazon Fire Stick, click here. Or search for “Kino Now” in the app store. If the app does not open immediately upon installing, you can find it under “Apps and Channels.”

Under “Account,” either click “Sign in with Email” and enter the same email and password you used to purchase the film or click “Link Device” and you will be prompted with a code. Visit kinonow.com/activate to activate the app using this code.

This is a private showing of the film and is hidden from general view. To watch the film please access "My Library" from the Menu (three horizontal lines) on the top of the page. Enjoy the film for five days from the time of purchase.

We apologize if your device of choice is not currently supported. We are working on adding more ways to watch, but at this time cannot help further on other setup issues. Some customers have had luck with Chromecast and Airplay while others have not. We recommend you check your manufacturer instructions. Kino Marquee was set up very quickly in response to the COVID-19 pandemic, so we appreciate your patience.

If you encounter insurmountable issues and cannot watch the film, we guarantee the purchase. For a refund, please fill out the support request form on this page and make sure to include the movie title and the email address you used to make your purchase.

Very good question! If you’re landing on this page, we ask that you only rent the film if you are a customer of this theater. If that’s not the case, please visit kinomarquee.com and navigate to the relevant film page to see a list of theaters where it is playing. Let’s work together to keep all independent theaters healthy in this time of great uncertainty.

Please fill out the support request form on this page with as much detail as possible about your question or problem so we can start a customer service ticket in order to best assist you. We will respond during business hours in the order tickets were received and appreciate your patience.